Source: Well+Good
Summary
Well+Good reports on the supplement brand, Ritual, and its latest launches. The brand has introduced Perimenopause Complete and Women’s Libido Boost, marking its entry into the femtech and beauty spaces. Ritual’s omnichannel movement aims to provide women with accessible and comprehensive health solutions. According to the brand, these new launches address specific women’s health needs. Ritual’s expansion is part of the growing femtech industry.
Our Reading
The trend returns with a new name.
Ritual’s foray into femtech echoes the resurgence of 90s-era supplement brands repackaging wellness for a new generation. The emphasis on hormonal health and libido support feels like a rehashing of early 2000s herbalism. The “complete” and “boost” labels evoke a sense of familiarity, reminiscent of past supplement marketing strategies. Ritual’s omnichannel approach might be seen as a rebranding of multi-level marketing tactics. The femtech industry’s growth can be seen as a reiteration of the self-care movement.
Author: Evan Null
