Source: Variety
Summary
Tubi, a streaming service, has integrated its app within ChatGPT, an AI chatbot. This integration allows users to access Tubi’s content directly within the ChatGPT platform. Tubi is the first streaming service to offer this type of integration. The move aims to expand Tubi’s reach and provide users with more convenient access to its content.
Our Reading
The launch follows a familiar script.
Tubi’s integration with ChatGPT is being touted as a major innovation, but it’s essentially a rebranded version of the “embedded app” concept we’ve seen before. This “new” feature lets users access Tubi’s content without leaving the ChatGPT platform. Because, you know, clicking on a separate app was just too much to ask. Tubi is the first streaming service to do this, but it won’t be the last. Because, of course, it won’t. Tubi’s just the first to reheat this leftover idea.
