Source: WWD
Summary
Chaumet has opened its first international flagship store in Aoyama, Tokyo. The three-story, 1,100-square-foot building will serve as the Parisian jeweler’s Asia headquarters and feature its growing 18-karat gold offering.
Our Reading
The look feels familiar. Chaumet’s flagship in Tokyo is another example of luxury brands expanding their presence in Asia. The jeweler’s 18-karat gold collection is a staple of high-end fashion. This move follows a larger trend of European luxury brands establishing a strong foothold in the Asian market. Chaumet’s Asia headquarters will likely cater to the region’s growing appetite for luxury goods.
Author: Evan Null
