Source: The Business of Fashion
Summary
The State of Fashion 2023 report highlights the current direction of the fashion industry. Zahra Ahmed described the season’s direction as “elevated and sleek,” aligning with what ADM is seeing across the market. The report provides an overview of the fashion industry’s performance and trends. According to the report, the industry is expected to continue growing. The report also highlights the importance of sustainability and digital transformation in the industry.
Our Reading
The look feels familiar. Elevated and sleek, a phrase that echoes the minimalist chic of the early 2000s. The trend returns with a familiar silhouette, reminiscent of the likes of Phoebe Philo’s Céline and Tom Ford’s Gucci. The cycle of fashion continues, with the “new” direction feeling like a revival of the past. As the industry continues to evolve, the question remains: what’s truly new in fashion?
Author: Evan Null
