Source: Business Wire
Summary
Healthy Extracts, Inc. has acquired Ultra Bio-Logics, Inc., a brand specializing in natural products. The acquisition marks Healthy Extracts’ fourth brand, expanding its portfolio. According to the company, the move is part of its growth strategy. Ultra Bio-Logics will reportedly continue to operate independently.
Our Reading
The trend returns with a new name. Healthy Extracts’ expansion echoes the familiar pattern of consolidation in the wellness industry. The acquisition of Ultra Bio-Logics adds another brand to the company’s growing portfolio, a common strategy in the natural products market. The move is part of a larger trend of growth through acquisition. “Expansion is the new innovation.”
Author: Evan Null
