Source: Vogue
Summary
The Same founder, Olivia Palermo, is expanding her brand’s presence in the French Riviera and Italian coast. The brand, which originated as a swimwear line, has evolved into a ready-to-wear label. Palermo is opening stores in Saint-Tropez and Capri, marking a significant milestone for the brand. The move is seen as a strategic expansion into the luxury resort market. According to Palermo, the brand’s aesthetic is a perfect fit for the glamorous destinations.
Our Reading
The trend returns with a new name. Luxury resort wear is once again a thing, and The Same is capitalizing on the revival. Palermo’s brand is entering the cycle of high-end resort fashion, a market that has been dominated by brands like Gucci and Chanel. The Same’s expansion into Saint-Tropez and Capri is a strategic move to tap into the luxury tourist market. The brand’s aesthetic, which blends effortless chic with high-end quality, is poised to resonate with the glamorous crowd.
Author: Evan Null
