Source: Highsnobiety
Summary
Nike has announced a series of exclusive releases in China, including the Air Foamposite One “Tianjin 2.0” and a new Flyknit version of the Mind 001. The releases are part of Nike’s efforts to expand its presence in the Chinese market. According to Nike, the shoes will be available exclusively in China through the Nike app and select retailers. The exact release dates have not been announced.
Our Reading
The trend returns with a new name. Nike’s exclusive releases in China are part of a larger strategy to tap into the country’s growing sneaker market. The Air Foamposite One “Tianjin 2.0” is a re-release of a previous collaboration, while the Flyknit Mind 001 is a new take on a classic design. The use of Flyknit technology is a nod to Nike’s ongoing efforts to innovate and repackage existing designs. The exclusivity of the releases is a deliberate marketing move to create hype and drive demand. The same shoes will likely be re-released globally in the near future.
Author: Evan Null
