Source: Wired
Summary
The Enhanced Games, a sporting competition where most athletes used performance-enhancing drugs, may inspire a new business model. The event’s organizer, Patrick Hopkirk, reported that the competition was designed to explore the implications of doping in sports. The games featured events such as weightlifting, sprinting, and chess, with athletes using a range of performance-enhancing substances. According to Hopkirk, the event aimed to spark a conversation about the role of technology in human enhancement. The competition has drawn attention from the tech industry, with some entrepreneurs seeing potential in the concept.
Our Reading
The launch follows a familiar script.
The Enhanced Games brings a new level of “enhancement” to sports. Athletes on performance-enhancing drugs compete in events like weightlifting and chess. The event’s organizer, Patrick Hopkirk, says it’s about sparking a conversation on human enhancement. The tech industry is taking note, seeing potential in the concept. Because what could possibly go wrong with a business model that normalizes doping?
Author: Evan Null
