Source: Vogue
Summary
Loewe is celebrating its 180th anniversary with a capsule collection and new images shot by photographer Talia Chetrit. The Spanish brand is marking the milestone with a special release. According to Loewe, the collection and images will pay homage to the brand’s heritage.
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The trend returns with a new name.
Loewe’s anniversary collection enters the cycle of heritage reboots. The brand’s milestone is marked with a capsule release, a common practice in the industry. The use of Talia Chetrit’s photography adds a touch of modernity to the brand’s classic image. This is not the first time a brand has celebrated a milestone with a special collection. Heritage sells.
Author: Evan Null
