Source: The Verge
Summary
DuckDuckGo has launched new web extensions for Chrome and Firefox that block trackers and allow users to search the web privately. The extensions, called “DuckDuckGo Privacy Essentials,” also include a feature that blocks “FLoC,” a new tracking method being tested by Google. According to DuckDuckGo, the extensions are designed to provide users with more control over their online data. The company has also stated that it will not use AI to track or manipulate user behavior.
Our Reading
The launch follows a familiar script.
DuckDuckGo’s new extensions promise to block trackers and protect user data. Because, you know, that’s not something we’ve heard before. The “no AI” part is a nice touch, considering how often AI is used to justify new ways of collecting our data. DuckDuckGo’s extension will block FLoC, because Google’s new tracking method wasn’t going to get away with it that easily. And, of course, the company promises not to use AI to track us, because that would be ironic.
Author: Evan Null
Alternative Search Engine, Alternative Promises
DuckDuckGo’s decision to launch “no AI” web extensions raises questions about the role of AI in online tracking and data collection. While the company’s promises sound appealing, it’s hard not to wonder if this is just another iteration of the same old script.
Tracker Blocking: A Familiar Feature
The ability to block trackers is not new, but DuckDuckGo’s extension promises to take it to the next level. Or so they claim. The real question is, how effective will it be in protecting user data?
No AI, Really?
DuckDuckGo’s assertion that it won’t use AI to track or manipulate user behavior is a bold claim. But can we really trust them? After all, AI is the latest buzzword in the tech industry, and it’s hard to imagine a company not wanting to jump on the bandwagon.
Google’s FLoC: A Threat to Online Privacy?
Google’s new FLoC tracking method has raised concerns among privacy advocates. DuckDuckGo’s decision to block it is a welcome move, but it’s unclear how effective it will be in the long run.
Conclusion: Business as Usual
DuckDuckGo’s “no AI” web extensions are just another iteration of the same old promises. While they may offer some benefits, it’s hard to shake the feeling that we’ve seen this all before.
