Source: TechCrunch
Summary
TechCrunch checked in with some of its recent alumni, many of whom were featured on its podcast Build Mode: The Founder Survival Guide. The podcast focuses on founders at every stage.
Our Reading
The launch follows a familiar script.
TechCrunch is rebranding its outreach to alumni as a “check-in”, which is just a nice way of saying they’re following up on past interviews. The podcast, Build Mode, is still going strong, still targeting founders at “every stage”. Because that’s exactly what the world needs, another podcast about founders.
Original observation: This is just a clever way to reuse old content.
Author: Evan Null
Checking in with the Usual Suspects
It seems like TechCrunch is trying to breathe new life into its old content by “checking in” with its alumni. Because who doesn’t love a good follow-up interview?
The Podcast That Keeps on Giving
Build Mode: The Founder Survival Guide is still chugging along, serving up advice to founders at every stage. Because the world was just missing a podcast that caters to every single stage of the founding process.
Rebranding 101
Calling a follow-up interview a “check-in” is a clever way to make it sound like you’re doing something new and exciting. When in reality, you’re just rehashing old conversations.
More of the Same
It’s not like TechCrunch is breaking new ground here. This is just more of the same old, same old. Reusing old content, rebranding it as something new, and calling it a day.
The Never-Ending Cycle
This is just another example of the tech world’s favorite game: rebranding the same old ideas and calling it progress. Because who needs actual innovation when you can just reuse and recycle?
