Source: Retail Dive
Summary
The Mall, a new shopping platform, allows users to create a personalized feed of their favorite brands, track sales and product drops, and discover new products from thousands of retailers. The platform aims to simplify the shopping experience by aggregating products from various retailers in one place. According to the company, The Mall uses AI to learn users’ preferences and provide tailored recommendations.
Our Reading
The launch follows a familiar script.
The Mall promises a personalized shopping experience, because what the world really needed was another feed to curate. With AI-powered recommendations, because that’s never been done before. And, of course, thousands of retailers are already on board, just like they were with Google Shopping, or Facebook Marketplace, or… you get the idea. The Mall is the latest attempt to reinvent the shopping wheel. Because shopping on the internet wasn’t already easy enough.
Author: Evan Null
