Source: The Business of Fashion
Summary
Viktor & Rolf’s founding designers, Viktor Horsting and Rolf Snoeren, have renewed their contract as creative directors for another five years. The duo, who established the brand in 1993, will continue to lead the fashion house. This move ensures the brand’s creative direction remains unchanged for the foreseeable future.
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The trend returns with a new name.
Viktor & Rolf’s avant-garde aesthetic and conceptual approach have been a staple in the fashion world for decades. Their continued leadership ensures a sense of stability and consistency for the brand. The extension of their contract comes as no surprise, given their influence on the fashion industry. It’s a case of “if it ain’t broke, don’t fix it.” The fashion world can expect more of the same daring and provocative designs that have become synonymous with the brand.
Author: Evan Null
