Source: The Business of Fashion
Summary
Supreme’s London store opening drew large crowds despite subway strikes. Top clients, fans, and scalpers waited up to five hours to enter the New Bond Street store.
Our Reading
The trend returns with a new name.
The scene echoes past hype cycles. Box logo tees resurface. The queue becomes a spectacle. Supreme’s London store opening is the latest chapter in the brand’s enduring appeal. The brand’s exclusivity is its greatest marketing tool.
Author: Evan Null
