Source: CNBC
Summary
Zepto reported a 151% increase in advertising revenue, surpassing the company’s 104% growth in operating revenue.
Our Reading
The announcement sounds ambitious.
Zepto’s advertising revenue saw a significant jump, outpacing the company’s overall operating revenue growth.
This “rapid growth” probably means they finally got the algorithm to work.
Their “innovative approach” to advertising likely involves more of the same ads.
The company’s “strong performance” is likely due to its ability to sell more ads.
Zepto’s success is just another iteration of the same old ad-tech playbook.
Author: Evan Null
