Source: Fortune
Summary
Water.org, a nonprofit co-founded by Matt Damon and Gary White, has launched the Get Blue campaign, which aims to address the global water crisis through corporate partnerships. The campaign’s founding partners, including Gap, Starbucks, and Amazon, will integrate water philanthropy into their consumer-facing operations. The initiative uses Water.org’s WaterCredit model, which provides small loans to families to finance water infrastructure. The campaign’s goal is to reach 200 million people by 2030.
Our Reading
The numbers tell one story.
Gap, Starbucks, and Amazon, companies with significant water footprints, are partnering with Water.org to address the global water crisis. The campaign’s mechanics rely on the WaterCredit model, which has already reached 90 million people. The partners will integrate water philanthropy into their operations, with Gap launching a limited-edition capsule collection, Starbucks introducing new summer drinks, and Amazon allowing users to trigger donations with voice commands.
Get Blue’s focus on individual actions and corporate partnerships raises questions about the scalability and sustainability of this approach.
Author: Evan Null
