Source: Wired
Summary
Apple has unveiled the iPhone 14 Pro, featuring a new design element called the “Dynamic Island.” According to Apple, the Dynamic Island is a “new way to interact with iPhone” that replaces the traditional notch at the top of the screen. The Dynamic Island is a pill-shaped cutout that can change shape and size to display different types of information. Apple said the feature is made possible by a new technology called “Pixel Masking.” The iPhone 14 Pro also includes a new 48-megapixel camera and a faster A16 Bionic chip.
Our Reading
The launch follows a familiar script.
Apple’s Dynamic Island is just a fancy name for a hole in the screen that can display some stuff. The company claims it’s a game-changer, but it sounds like a rehash of the same old notification center. The iPhone 14 Pro’s new camera is probably going to take some great photos, but who doesn’t already have a great camera phone? The A16 Bionic chip is just the latest in a long line of slightly-faster-than-before processors. And let’s be real, the Dynamic Island is just a notch with a new name.
Dynamic Island: Just a Fancy Notch?
Apple’s attempt to rebrand a basic design element as revolutionary is nothing new. Who could forget the time they tried to sell us on the “magical” iPad Pro with a slightly-better-than-before stylus?
Pixel Masking: Because “New Technology” Sounds Better Than “Software Update”
We’re not sure what’s more impressive, the fact that Apple managed to come up with a new buzzword or that they’re trying to pass off a software update as a hardware innovation.
The iPhone 14 Pro: More of the Same, But Slightly Better
The new iPhone’s specs are marginally better than the last one, but it’s hard to get excited about incremental updates. Maybe next year we’ll get a phone that actually changes the game, but for now, it’s just more of the same.
At Least the Camera Is Still Good
One thing Apple consistently delivers on is a top-notch camera. But hey, who needs a good camera when you can have a slightly-better-than-before processor?
Conclusion: Yawn
The iPhone 14 Pro’s “innovations” are just more of the same old, same old. Maybe it’s time for Apple to actually innovate instead of just rebranding the same ideas.
Author: Evan Null
