Source: The Verge
Summary
Meta is introducing an AI assistant to Instagram’s “Edits” feature, aiming to keep creators engaged on the platform amidst competition with TikTok and YouTube. The AI assistant will assist with content creation. Meta’s move is part of its efforts to retain creators’ attention.
Our Reading
The launch follows a familiar script.
Meta adds AI to Edits, because that’s what you do when you want to seem innovative. The AI assistant will “assist” with content creation, which is code for “we’re trying to keep you on the platform longer”. This is Meta’s attempt to keep up with TikTok and YouTube. Because what’s new is always better, right?
And, of course, this is just another iteration of the “we’re going to make creating content easier” promise that always seems to end in a familiar place: more ads.
Author: Evan Null
