Source: Vogue
Summary
Athleisure wear continues to evolve with a wider range of color options, catering to various lifestyles and activities. Brands are now offering more vibrant hues and subtle pastels, allowing consumers to express their personal style. According to Vogue, this trend is not limited to athletic wear, as fashion brands are also incorporating more colors into their collections.
Our Reading
The trend returns with a new name. Athleisure wear’s color explosion is reminiscent of the 80s and 90s, when neon hues dominated the fitness scene. The current palette, however, is more subdued, with an emphasis on muted tones and soft pastels. Brands like Lululemon and Athleta are leading the charge, offering a range of colors to suit different personalities. The look is not just for athletes, but for anyone who wants to add a pop of color to their daily routine. It’s the return of the colorful, logo-emblazoned tracksuit, minus the logos.
Author: Evan Null
