Source: Vogue
Summary
Dieux, a brand known for its eye masks, has collaborated with the inventor of the tube wringer on a device that helps reduce waste from luxury serums and peptide creams. The tool aims to extract every last bit of product from tubes, reducing waste and saving consumers money.
Our Reading
The look feels familiar.
Dieux’s new device echoes the sentiments of 90s-era environmentalism, where reducing waste was a hallmark of eco-friendly living. The brand’s partnership with the original tube wringer inventor is a nod to the cyclical nature of innovation. Luxury skincare meets practicality, as the device targets high-end products. The trend returns with a new name: sustainability chic.
Author: Evan Null
