Asics Collaborates with Empty Behavior on Hypersync Shoe

Asics Collaborates with Empty Behavior on Hypersync Shoe

Source: Highsnobiety

Summary

Asics has collaborated with Empty Behavior on a new shoe design, the Hypersync. The shoe will be available from July 19. The collaboration combines Asics’ athletic expertise with Empty Behavior’s fashion-forward approach. The Hypersync features a sleek design with a focus on comfort and performance. According to Asics, the shoe is designed for everyday wear.


Our Reading

The trend returns with a new name.

Asics’ collaboration with Empty Behavior is the latest example of athletic wear’s continued influence on fashion. The Hypersync shoe’s sleek design and focus on comfort are reminiscent of past athletic wear trends. The collaboration’s emphasis on performance and style feels familiar. The Hypersync enters the cycle of fashion-forward athletic wear. The look is “high-performance” casual, again.


Author: Evan Null