Source: BroBible
Summary
The FIFA World Cup has been criticized for its ad saturation, with fans complaining that the games have more advertising than ever. A TikTok user, Julissa Leilani, shared a video showing how she was forced to cover up her Nike shoes with black tape while working at the World Cup, as FIFA has a sponsorship deal with Adidas. The organization is protective of its sponsors and requires that any visible brands not sponsoring the games be covered up.
Our Reading
The habit gets a new name.
FIFA’s sponsorship deals are getting a little too comfortable. Like, covering up a Nike logo on an employee’s shoes comfortable. The World Cup is just a game, but the branding is real. Adidas is the official sponsor, and everyone else is just a spectator. Even the employees have to wear the “right” shoes. It’s not just about the game, it’s about the brand.
And by the way, who needs personal style when you can have a sponsor?
Author: Evan Null
