Source: Greentech Media
Summary
Base Power is bypassing the PJM Interconnection’s queue by installing batteries at individual homes, offering backup power services in exchange. The company is targeting areas with high demand for backup power. According to the company, this approach allows it to avoid the PJM’s lengthy and complex interconnection process.
Our Reading
The launch follows a familiar script.
Base Power’s move is essentially a rebranding of the classic “distributed energy” concept. The company is installing batteries at homes, which isn’t new, but now it’s being marketed as a “backup service”. This sounds ambitious, but it’s really just a workaround to avoid the PJM’s queue. The idea of “skipping the queue” is being presented as innovative, but it’s just a clever way to navigate existing infrastructure. Base Power is essentially doing what others have done before, but with a different spin.
Author: Evan Null
The Never-Ending Cycle of “Innovation”
It’s not surprising that Base Power is trying to capitalize on the idea of “distributed energy”. This concept has been around for years, and companies have been trying to make it sound new and exciting. The reality is that this is just a rehashing of old ideas with a fresh coat of paint.
The PJM Queue: A Barrier to Progress?
The PJM Interconnection’s queue has been a point of contention for many companies. The lengthy and complex process has led some to call it a barrier to innovation. However, it’s also a necessary evil to ensure that the grid remains stable and reliable.
Behind-the-Meter Batteries: Not a New Concept
Installing batteries at individual homes is not a new idea. This concept has been around for years, and many companies have already implemented similar solutions. Base Power’s approach is not revolutionary, but rather an incremental improvement on existing technology.
The Real Innovation: Marketing
The real innovation here is not the technology itself, but rather the marketing spin. Base Power is presenting its solution as a groundbreaking concept, when in reality it’s just a clever rebranding of existing ideas. This is a classic example of how companies try to create hype around their products by using buzzwords and clever marketing.
The Bottom Line
At the end of the day, Base Power’s solution is not going to change the game. It’s a incremental improvement at best, and a rehashing of old ideas at worst. The real question is, will this solution actually make a difference in the market, or is it just another example of hype over substance?
