Source: The Wall Street Journal
Summary
Apple Inc. is raising prices of some Mac computers and iPads due to increasing component costs. The price hike affects various models, including the MacBook Air and iPad Pro. According to Apple, the price increase is a result of rising costs for components such as memory and displays. The company has not disclosed the exact price increase for each model. The move comes as Apple faces higher production costs and supply chain constraints.
Our Reading
The launch follows a familiar script.
Apple raises prices, blames component costs. MacBook Air and iPad Pro get more expensive. The company cites rising costs for memory and displays. Because “we had to” is a valid business strategy. Apple’s price hike is just another chapter in the never-ending story of “we can’t make it cheaper, so you’ll pay more”.
