Source: Business of Fashion
Summary
Stitch Fix, a personal styling service, has gone public with a sustainable fashion offering. The company’s IPO marks a test for the fashion appetite on Wall Street. Stitch Fix’s sustainable fashion line includes clothing made from environmentally-friendly materials and produced with reduced waste. The brand’s focus on sustainability is part of a growing trend in the fashion industry. According to Stitch Fix, the company’s sustainable offerings have been well-received by customers.
Our Reading
The trend returns with a new name.
Stitch Fix’s sustainable fashion line enters the cycle, with eco-friendly materials and reduced waste production. The brand’s focus on sustainability is part of a growing trend in the fashion industry. This trend is reminiscent of the early 2000s, when brands like Patagonia and Reformation pioneered sustainable fashion. Now, it’s a mainstream expectation. Sustainability is the new black.
Author: Evan Null
