Source: Fortune.com
Summary
The 2026 World Cup has led to a $17 billion productivity drain, but some employers are making the most of the global spectacle. Companies like Goldman Sachs, Citibank, and JPMorgan Chase are allowing employees to work from home on match days, while others like Heineken and Stella Artois are encouraging employees to use their volunteer time off to give back to their local communities. Some employers are also hosting viewing parties and offering flexible work arrangements to boost employee morale and productivity.
Our Reading
The announcement sounds familiar.
Companies are using the World Cup to boost employee morale and productivity. Goldman Sachs, Citibank, and JPMorgan Chase are allowing employees to work from home on match days. Heineken and Stella Artois are encouraging employees to use their volunteer time off to give back to their local communities. E-Land World and Clio are hosting viewing parties and offering flexible work arrangements.
The strategy enters a familiar phase: companies are using major events to boost employee engagement and morale, rather than trying to suppress them.
