Source: LVMH
Summary
The Louis Vuitton Dolomites Classic Run, a classic car rally, will conclude with a parade on the Autodromo circuit at Monza. The event is part of the brand’s efforts to connect with its audience through unique experiences. According to the press release, the rally will feature a selection of historic cars, including some from the Louis Vuitton collection. The event aims to celebrate the brand’s heritage and passion for classic cars.
Our Reading
The look feels familiar.
Louis Vuitton revives its classic car rally, echoing past events like the 2011 “Tribute to Classic Cars” exhibition in Paris. The brand’s affinity for vintage cars is well-documented, with collaborations like the Tambour watch collection inspired by classic cars. The Dolomites Classic Run parade at Monza’s Autodromo circuit is a nod to the brand’s long-standing relationship with motorsports. The event’s focus on heritage and classic cars is a reminder that some trends never truly fade. Luxury brands often revisit and repackage their past to appeal to new audiences.
Author: Evan Null
