Source: Fortune
Summary
Three friends, Bart Szaniewski, Grant Eastey, and Ejay O’Donnell, started a hat company called Dad Gang as a way to connect with other fathers and provide a sense of community. The company began as a small operation, with the founders working out of their garages and using social media to promote their products. Despite initial doubts, the company took off, and they have now sold over 1 million hats and brought in over $35 million in revenue. The founders attribute their success to their focus on authenticity and community-building.
Our Reading
The numbers tell one story.
Dad Gang’s sales figures are impressive, but the company’s real impact lies in the stories of the fathers they’ve connected with.
The founders’ decision to focus on authenticity and community-building has paid off, with their Instagram account growing to over 350,000 followers.
Their advertising budget was minimal, with most of their earnings going towards ordering more hats.
The company’s success has also led to partnerships with Lids and Gary Vaynerchuk.
Dad Gang’s motto, “If you know, you know,” has become a symbol of support for fathers everywhere.
Author: Evan Null
