Source: Fortune.com
Summary
Apple’s incoming CEO John Ternus has a nearly blank LinkedIn profile with no posts, a stark contrast to the growing trend of CEOs having a strong online presence. According to a 2025 report, over two-thirds of Fortune 100 CEOs have at least one social media profile, and many post at least monthly. Ternus’s predecessor, Tim Cook, has a massive audience on X, where he shares updates and product announcements. The article explores the shift in the role of CEOs, who are now expected to be content creators and maintain a strong online presence, with many using LinkedIn to share updates, product announcements, and personal stories.
Our Reading
The numbers tell one story. As Apple’s new CEO, John Ternus’s blank LinkedIn profile raises eyebrows, while other CEOs like Mark Zuckerberg and Elon Musk have built massive online followings. The article highlights the growing expectation for CEOs to be social media-savvy, with many using LinkedIn to share updates and personal stories. However, not all CEOs are comfortable with this new role, with some like Jamie Dimon expressing skepticism about the value of social media.
The article also touches on the role of AI-generated content in shaping reputation and the importance of authentic, human-generated content. The next Warren Buffett or Jamie Dimon may not think of themselves as influencers, but in an era where the road to the corner office runs straight through the feed, it will be hard to get there without acting like one.
Author: Evan Null
