Source: Vogue
Summary
Closed’s latest campaign features skin-toned clothing, a trend seen in previous seasons. The brand’s Fall 2023 collection includes beige and neutral-colored garments. Creative Director Serhat Işık and photographer Heji Shin collaborated on the campaign. The ads showcase models wearing monochromatic outfits. Closed’s campaign is part of a larger trend of skin-toned fashion.
Our Reading
The look feels familiar. Closed’s skin-toned campaign echoes the 90s neutral trend. The brand’s use of monochromatic colors is reminiscent of Calvin Klein’s iconic ads. The trend returns with a new name: “Skin is in.” The collection enters the cycle of revivals, as seen in previous seasons.
Closed’s campaign is just another iteration of the same idea. Skin-toned fashion is not new, but its revival is perfectly timed. As with every trend, it will eventually fade away, only to return again in the future.
Author: Evan Null
