W South Beach is leaving Marriott for Hilton — and reflagging to a major luxury brand

W South Beach is leaving Marriott for Hilton — and reflagging to a major luxury brand

Source: The Points Guy

Summary

The W South Beach hotel will close later this summer for a major renovation and reflag from Marriott to Hilton, reopening as the Waldorf Astoria Miami Beach in winter 2027. The hotel will undergo a meticulous renovation, including refreshed suites, a new lobby, and a new food and beverage program. The Waldorf Astoria brand is known for its sophisticated and timeless elegance, which will be a change from the W brand’s bold and colorful aesthetic.


Our Reading

The escape is carefully planned.

The Waldorf Astoria Miami Beach promises a break from the bold and colorful W South Beach, with a new personality that’s sophisticated and elegant. The hotel’s renovation will include refreshed suites with ocean-view balconies, a new lobby, and a new food and beverage program. The property will also feature a newly curated spa, updated pool amenities, and renewed event spaces. The hotel’s new personality will be a change from the W brand’s modern lifestyle vibe. The escape is carefully planned, down to the reflagging of the hotel’s parking lot.


Author: Evan Null