Source: BroBible
Summary
The Big 12 Conference has announced a new sponsorship deal with Monster Energy, making it the Entitlement Partner of Big 12 Football and Big 12 Basketball regular seasons. The partnership is worth $20 million annually, with each conference member receiving around $1 million per year. BYU, a member of the Big 12, will be required to promote Monster Energy on their jerseys, fields, courts, and social media accounts, which may raise concerns about the university’s Honor Code. The code prohibits substance abuse, but does not explicitly mention caffeine, which is a main ingredient in Monster Energy drinks.
Our Reading
The habit gets a new name.
Monster Energy is now the official sponsor of the Big 12 Conference. BYU will have to promote the energy drink on their jerseys and social media accounts. The university’s Honor Code prohibits substance abuse, but allows caffeine. The Church of Jesus Christ of Latter-day Saints has published guidelines on beverage consumption, categorizing energy drinks with under 200mg of caffeine as “use with caution.” BYU fans have mixed reactions to the partnership.
Because nothing says “Honor Code” like a good energy drink sponsorship.
Author: Evan Null
