Source: BroBible
Summary
Fox paid $485 million for the rights to broadcast the World Cup, but has already made back that amount through ad sales during hydration breaks. According to reports, Fox sold $200 million in ad sales during the group stage games alone. The network’s income from these ad sales will “cover” the cost of the broadcasting rights.
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Fox’s World Cup broadcasting rights cost $485 million, but hydration break ads brought in $200 million. The network’s ad sales will cover the cost of the rights. The ads were sold during 72 group stage games and will continue during the knockout stage. Fox’s income from ad sales is a surprise, given the low cost of the broadcasting rights.
The World Cup’s ad breaks are the new commercial breaks.
Author: Evan Null
