Source: Fortune
Summary
Zach Rosenfield, CEO of RMG, a boutique media strategy shop, has grown revenue more than fivefold over the past five years while keeping his staff at a lean 12. RMG’s roster includes high-profile clients such as Robert De Niro, Al Pacino, and The Hershey Company. Rosenfield attributes the firm’s success to its small size, which allows for quality over quantity, and a strategy of saying “no” to prospective clients to identify red flags early on. The firm has expanded into corporate communications and live events, with a focus on building community and using AI as an assistant.
Our Reading
The numbers tell one story.
RMG’s small size is a deliberate choice, allowing for quality over quantity. Rosenfield’s strategy of saying “no” to prospective clients is a unique approach. The firm’s expansion into corporate communications and live events has been successful, with a focus on building community. RMG’s use of AI is seen as a key tool, rather than just an efficiency measure. Rosenfield’s confidence in the firm’s growth potential is evident, with plans to grow revenue by 14% in 2026.
RMG’s success is a case of “small is the new big.”
Author: Evan Null
