Source: Fortune
Summary
Kansas City, a city with a metro of 2.2 million people, is hosting six World Cup matches, including a quarterfinal, despite being the smallest of the 16 host cities. The city has invested $700 million in soccer infrastructure over 15 years and has created a bus network, Connect KC 26, to transport fans. The city is using the tournament as an opportunity to drive local economic development and show organizations what the market is capable of. Despite initial doubts, the city is confident that the World Cup will have a long-term impact on its economy and reputation.
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The strategy enters a familiar phase.
Kansas City’s bid for the World Cup was initially met with skepticism, but the city’s investment in soccer infrastructure and its welcoming nature have won over FIFA officials and fans. The city’s Joint Operations Center has successfully managed the logistics of the tournament, and the Connect KC 26 bus network has provided transportation for fans. The city is now focusing on using the tournament to drive local economic development and attract new businesses and investments.
The numbers tell one story, but the city’s pride and confidence are another.
Author: Evan Null
