Source: BroBible
Summary
Netflix is reportedly considering adding live channels and streaming bundles to its home page, featuring constantly streaming movies and TV shows from specific genres. This move is in response to declining “subscriber engagement” and a 40% drop in shares over the last 12 months. The channels would appear as tiles on the homepage, similar to Disney+ and HBO Max.
Our Reading
The routine arrives with confidence.
Netflix, the pioneer of streaming, is now considering becoming the very thing it once disrupted: traditional television. The company is weighing the addition of live channels and streaming bundles, a move that would make it more similar to its competitors. This is a clear sign that the streaming giant is struggling to keep viewers engaged. The irony is palpable: Netflix, the disruptor, is now embracing the very thing it once sought to replace.
Author: Evan Null
