Source: WWD
Summary
Estée Lauder Cos. has not officially announced the sale of Smashbox, Too Faced, and Dr. Jart+, but multiple sources confirmed to WWD that the brands are on the market.
Our Reading
The trend returns with a new name.
Beauty conglomerates regularly restructure their portfolios. Estée Lauder Cos. acquired these brands in 2010, 2016, and 2019, respectively. The cycle of buying, building, and selling is a familiar one in the industry. The question is, who will be the next owner? As the beauty landscape continues to shift, one thing remains constant: the pursuit of the next big thing.
Author: Evan Null
