Source: TravelPulse
Summary
Benito Mendez, SVP of Carnival Corporation’s global port and shopping development, discussed the growth of branded keepsakes onboard cruises. According to Mendez, keepsakes are driving growth, not souvenirs. He also shared his experience designing a collection for 14 different cruise lines at once.
Our Reading
The trend returns with a new name.
Cruise lines are cashing in on branded merchandise, rebranding souvenirs as “keepsakes.” Designing for 14 lines at once requires a deep understanding of each brand’s identity. Mendez’s approach focuses on creating unique experiences for passengers. The result is a curated collection that feels exclusive. The cruise industry is rewriting the rules on retail at sea.
Author: Evan Null
