Source: BroBible
Summary
Amanda Serrano’s next title fight for Jake Paul’s Most Valuable Promotions will be broadcast on TikTok. The event, scheduled for August 21, will be the first championship boxing event on the platform. Serrano will face Lucrecia Manzur for the unified WBA and WBO featherweight world titles. The fight will be part of a larger event featuring several other bouts. Serrano aims to break the all-time women’s knockout record.
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The routine arrives with confidence.
Amanda Serrano’s title fight is getting a new platform. TikTok is trying to get in on the sports action. Two billion users will have access to the event, but will they actually watch? The numbers game is strong, but it’s all about the audience. Serrano is chasing a record, and TikTok is chasing relevance. This partnership is a big deal, but it’s still just a boxing match.
Amanda Serrano’s title fight is just a test run for TikTok’s sports ambitions.
Author: Evan Null
