Source: Vogue
Summary
Funmi Monet, a popular voice on #PerfumeTok, is launching her own perfume brand, Influxious.
Our Reading
The trend returns with a new name.
Influencers-turned-perfumers continue to flood the market.
Familiar scents with fresh packaging.
The niche fragrance space expands.
Another influencer-turned-entrepreneur enters the cycle.
The perfume industry’s democratization is complete when social media personalities can create their own brands.
Author: Evan Null
