Source: Vogue Business
Summary
The collection presents a range of circular denim options with varying weights, constructions, and hand feels for brands to adopt. According to the article, this move aims to promote sustainability in the fashion industry. The collection is part of a larger initiative to reduce waste and increase recycling in denim production. The brands involved are committed to using environmentally-friendly materials and practices. The collection is expected to influence the wider fashion industry.
Our Reading
The trend returns with a new name.
Circular denim is the latest iteration of sustainable fashion, a concept that has been around for decades. The emphasis on different weights, constructions, and hand feels is reminiscent of the 90s denim revival. The focus on sustainability is a rebranding of the 70s eco-friendly movement. The collection’s aim to reduce waste and increase recycling is a familiar refrain in the fashion industry. The look feels familiar because it is – we’ve seen this before, just with different labels.
Author: Evan Null
