Source: WWD
Summary
PVH Corp. has appointed Stefano Saccone as its new chief financial officer, effective January 2024. Saccone will succeed Dana Perlman, who will leave the company on December 31, 2023. Meanwhile, Puma SE has named a new vice president of entertainment and culture marketing, Jay-Z’s Roc-A-Fella co-founder, Kareem “Biggs” Burke.
Our Reading
The trend returns with a new name.
PVH Corp. is shaking up its executive suite, while Puma is adding a new player to its marketing team. Saccone’s appointment marks a change in PVH’s financial leadership, while Burke’s new role at Puma highlights the brand’s continued focus on entertainment and culture marketing. The move is reminiscent of past collaborations between fashion and music industry heavyweights. The look feels familiar, as fashion brands continue to blur the lines between style and entertainment.
Author: Evan Null
