Source: Fortune
Summary
Cleveland’s new WNBA team, set to debut in 2028, has announced Progressive Insurance as its jersey patch sponsor. The deal marks the first time a sponsor will occupy both jersey patch spots. Progressive, based in Cleveland, has a history of local partnerships, including a naming rights agreement for the city’s baseball stadium. The team has received 9,000 season ticket deposits and is expected to announce its name in the coming months.
Our Reading
The announcement sounds familiar.
Progressive Insurance becomes the jersey patch sponsor for Cleveland’s WNBA team, a deal that reflects the company’s local roots and commitment to women’s sports. The team, set to debut in 2028, has already seen significant interest with 9,000 season ticket deposits. The partnership is part of a larger trend of companies investing in women’s sports. As the WNBA continues to grow, expect more brands to follow Progressive’s lead.
Progressive’s CEO, Tricia Griffith, is also an investor in the Cleveland Astra, a women’s soccer team, highlighting the company’s dedication to supporting women’s sports in the city.
The team’s president, Allison Howard, emphasized the importance of listening to the community and taking the time to build the team correctly.
The jersey sponsor announcement is just the beginning, with the team name and other partnerships expected to be revealed in the coming months.
As the team prepares for its debut, it’s clear that Progressive’s investment is just the starting point for a larger movement in women’s sports.
Author: Evan Null
