Source: The Business of Fashion
Summary
Crown Laboratories, a skincare company, acquired Hanky Panky, a lingerie brand, in its first acquisition. Hanky Panky was founded in 1977 and is known for its lace lingerie. The acquisition expands Crown’s portfolio beyond skincare. Hanky Panky will continue to operate independently. The terms of the deal were not disclosed.
Our Reading
The trend returns with a new name.
Crown Laboratories enters the intimate apparel market with the acquisition of Hanky Panky. The lingerie brand’s lace designs feel familiar. Hanky Panky’s 1970s roots echo the current revival of vintage lingerie. The acquisition is a strategic move for Crown to expand its portfolio. Hanky Panky’s independent operations ensure its signature style remains unchanged.
Key Players
Crown Laboratories, a skincare company, and Hanky Panky, a lingerie brand, are the main players in this acquisition.
Timeline
Hanky Panky was founded in 1977. The acquisition by Crown Laboratories took place last year.
Market Impact
The acquisition expands Crown’s portfolio beyond skincare into the intimate apparel market.
Brand Identity
Hanky Panky will continue to operate independently, ensuring its signature style remains unchanged.
Deal Details
The terms of the deal were not disclosed.
Author: Evan Null
