Source: CNBC
Summary
Bumble is shifting its focus from swiping to real-world social experiences to attract Gen Z users. The company is investing in features that encourage users to connect in person. Bumble reported a 44% increase in revenue in 2022. The company is also exploring new ways to monetize its platform. Bumble’s CEO Whitney Wolfe Herd said the company is focused on creating a more immersive experience for users.
Our Reading
The launch follows a familiar script.
Bumble is “moving beyond swiping” to real-world social experiences, because swiping was so 2014. The company is “investing in features” that encourage users to connect in person, a.k.a. what we used to call “dating”. Bumble is also “exploring new ways to monetize” its platform, which is just a nice way of saying “we want to make more money”. And, of course, the CEO is promising a more “immersive experience” for users, because that’s what all the cool kids are saying these days.
Apparently, the “immersive experience” of swiping through potential dates wasn’t immersive enough.
Author: Evan Null
