Source: Vogue
Summary
Louis Vuitton has introduced its La Beauté product line, featuring packaging with the house’s iconic Monogram canvas for the first time. The move marks a new direction for the brand’s beauty offerings. According to Louis Vuitton, the design aims to evoke the heritage of the house while also highlighting the products’ high-quality ingredients and craftsmanship.
Our Reading
The look feels familiar.
The Monogram canvas, a classic Louis Vuitton pattern, is now being used on La Beauté product packaging. This move brings to mind the brand’s iconic Neverfull and Speedy handbags, which have long featured the same design. The trend returns with a new name, as luxury brands continue to blur the lines between fashion and beauty. The collection enters the cycle, as high-end fashion houses repurpose their most recognizable motifs for new product lines. Louis Vuitton’s Monogram canvas on La Beauté packaging is a classic case of “new” being old news.
Author: Evan Null
