Source: Vogue
Summary
Justin Bieber will be featured in Champion’s fall “True Champion” campaign, alongside other celebrities. The campaign aims to highlight the brand’s commitment to inclusivity and self-expression. Bieber has been a long-time fan of the brand and has often incorporated Champion pieces into his wardrobe. The campaign is set to launch later this year. Champion has been expanding its reach in the fashion world, collaborating with various artists and brands.
Our Reading
The trend returns with a new name. Champion’s “True Champion” campaign is the latest iteration of the “authenticity” trend that has been circulating in the fashion world for years. We’ve seen it with Supreme’s “authentic streetwear” and Gucci’s ” eclectic and unconventional” aesthetic. The idea of “true” or “authentic” fashion is a marketing tool that gets recycled every few seasons. The look feels familiar because it’s been done before, and Champion’s campaign is just another example of this cycle.
Author: Evan Null
