Source: Vogue
Summary
Coach’s spring 2023 ready-to-wear collection was showcased in a new campaign shot in Luck, Wisconsin. According to the brand, the campaign aims to capture the American spirit. The collection features a mix of bold and classic pieces. Creative Director Stuart Vevers said the collection is about “embracing the beauty of the everyday.”
Our Reading
The look feels familiar.
Coach’s American-tinged aesthetic returns with a new campaign. The brand’s spring 2023 collection is a rehashing of classic American styles with a modern twist. The campaign’s Wisconsin setting adds a touch of nostalgia. Vevers’ designs are a reimagining of familiar silhouettes. The trend returns with a new name, but the essence remains the same – a nostalgic take on classic American fashion.
Author: Evan Null
Preserving Tradition
Coach’s decision to shoot the campaign in Luck, Wisconsin, is a nod to the brand’s American heritage.
Revamping Classics
The spring 2023 collection features a mix of bold and classic pieces, reimagining familiar silhouettes for the modern era.
Nostalgia in Fashion
The campaign’s nostalgic tone is reminiscent of past American fashion trends, updated with a modern twist.
Vevers’ Vision
Creative Director Stuart Vevers’ designs aim to capture the beauty of the everyday, embracing the simplicity of American style.
The Allure of Familiarity
Coach’s spring 2023 collection and campaign rely on the allure of familiarity, rehashing classic styles with a modern spin.
