Source: Fortune.com
Summary
A recent report by Reset Tech and Equimundo found that the “manosphere” has evolved into a multibillion-dollar industry that exploits young men’s anxieties and resentment towards society. The industry, which includes content creators and influencers, promotes “men’s rights” and masculinity, often masking a grift economy that preys on vulnerable young men. Researchers warn that algorithmic systems on social media platforms are to blame for the industry’s boom, and call for greater consumer protection and platform accountability.
Our Reading
The numbers tell one story. The “manosphere” has transformed into a multibillion-dollar industry, with content creators raking in cash by promoting “men’s rights” and masculinity. Top streamers can earn between $1 million and $10 million in annual revenue. Adin Ross, a streamer with an hourly streaming revenue of $30,000 to $50,000, has an equity stake in the platform Kick. The industry’s growth is fueled by algorithmic systems on social media platforms, which researchers say are to blame for the boom. The grift economy is not just about one influencer, but about the massive infrastructure behind the trends.
What’s being sold is not just a product, but a sense of belonging and economic security to vulnerable young men.
Author: Evan Null
