Source: Women’s Wear Daily
Summary
Sloane Stephens, an American professional tennis player, has partnered with Vital Proteins. She spoke with WWD about the collaboration, her preparation for the U.S. Open, and other topics.
Our Reading
The trend returns with a new name.
Athleisure collaborations are a familiar territory for fashion and sports brands. Vital Proteins and Sloane Stephens join forces, echoing the likes of other sports partnerships. The cycle of athlete endorsements continues with a focus on wellness. It’s a match made in marketing heaven. Sloane Stephens’ Vital Proteins partnership is just another ace in the game of fashion-meets-fitness.
Author: Evan Null
